O PALADAR NÃO RETROCEDE de CARLOS FERREIRINHA

Ficha técnica

• O PALADAR NÃO RETROCEDE
• CARLOS FERREIRINHA
• Idioma: PORTUGUÉS
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788582892282
• Editorial: DVS EDITORA

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Como a Inteligência da Gestão do Luxo ensina negócios de diferentes segmentos a se diferenciarem, elevarem padrões de consumo, despertarem emoções, gerarem desejo e se manterem relevantes ao longo do tempo. Carlos Ferreirinha foi o presidente mais jovem da LVMH no mundo e dirigiu o marketing de outras grandes marcas até fundar sua própria empresa, a MCF Consultoria, em 2001. Apontado como a maior referência na atividade de Luxo e Premium no Brasil e na América Latina, ele usa casos de sucesso (e de obstáculos) do Luxo mundial para explicar como e por que empresários poderiam se inspirar na Inteligência da Gestão do Luxo para aprimorar, corrigir e ajustar as rotas de seus negócios, independentemente do público-alvo de seus produtos e serviços. Para Ferreirinha, o Luxo é uma escola de negócios. E a longevidade de grandes marcas pelo mundo é a maior prova de que as lições aplicadas por tais empresas são bem-sucedidas. A metodologia do Ferreirinha e de seu time na MCF Consultoria consiste em trazer tais ideias para o dia a dia de qualquer organização.

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CUADERNO DE FAROS de JAZMINA BARRERA

Ficha técnica

• CUADERNO DE FAROS
• JAZMINA BARRERA
• Número de páginas: 128
• Idioma: CASTELLANO
• Formatos: Pdf, ePub, MOBI, FB2
• ISBN: 9788417386191
• Editorial: PEPITAS DE CALABAZA
• Año de edición: 2019

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Los ensayos de Cuaderno de faros constituyen una colección alimentada pacientemente con apuntes de viajes, crónicas personales, recuerdos de lecturas y referencias históricas. En su afán coleccionista, una pasión fervorosa pero domesticada , la autora vi

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Windows Graphics Programming: Win32 GDI and DirectDraw. David Geary

Windows-Graphics-Programming.pdf
ISBN: 9780131001534 | 1074 pages | 18 Mb

• Windows Graphics Programming: Win32 GDI and DirectDraw
• David Geary
• Page: 1074
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• ISBN: 9780131001534
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Better Grammar in 30 Minutes a Day by Constance Immel, Florence Sacks

• Better Grammar in 30 Minutes a Day
• Constance Immel, Florence Sacks
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• ISBN: 9781564142047
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The Public Relations Handbook. Alison Theaker

The-Public-Relations-Handbook.pdf
ISBN: 9781138890961 | 576 pages | 15 Mb

• The Public Relations Handbook
• Alison Theaker
• Page: 576
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781138890961
• Publisher: Taylor & Francis

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"The public Relations Handbook is a introduction to the theories and practices of the public reactions industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assesses its professionalism and regulation and advises on training and entry into the profession." The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses, public and non-profit organisations including Voice of the Listener and Viewer, Marks & Spencer, the Metropolitan Police, the Prince's Trust, Shell and Centrica.

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